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About Sasta.PK – Where Pakistani Dreams Meet Creative Reality
Our Story: From Vision to Impact
Every revolution begins with a moment of clarity. For Umer Sohail, that moment came during his sister’s school event preparation in 2019. She needed custom t-shirts for her children’s program, but every local vendor either compromised on quality or demanded unreasonable costs.
“There has to be a better way,” Umer thought, watching his sister’s disappointment with subpar products that faded after the first wash.
That night, a vision was born – to democratize quality customization for every Pakistani family.
Armed with unwavering determination, a second-hand laptop, and an unshakeable belief in Pakistani potential, Umer transformed his small home room in Lahore into what would become Pakistan’s most trusted customization hub.
The first order came from his neighbor – custom mugs for her daughter’s birthday party. Umer spent three sleepless nights perfecting every detail, sourcing premium materials, and ensuring flawless execution. When she saw the results, her joy was infectious: “Yeh bilkul perfect hain!”
Word spread like wildfire. Today, 15,000+ Pakistani families trust Sasta.PK to bring their creative visions to life.
Our Mission: Building Pakistan Through Creativity
We believe in Pakistan’s unlimited potential. Our mission transcends business – we’re building a platform that empowers Pakistani creativity, supports local artisans, and proves that world-class quality can emerge from Pakistani soil.
Three Pillars Define Our Purpose:
Empowering Pakistani Families
Every custom t-shirt tells a family story. Every personalized gift strengthens relationships. Every business card launches entrepreneurial dreams. We’re not just printing products – we’re printing possibilities.
Supporting Local Talent
From skilled artisans in remote villages to tech professionals in major cities, Sasta.PK creates opportunities. We partner with 50+ local craftspeople, providing them digital marketplace access and fair compensation while preserving Pakistan’s rich artisanal heritage.
Quality Without Compromise
We refuse to accept the false choice between quality and affordability. Through innovation, efficiency, and genuine care, we deliver excellence that makes every Pakistani proud.
Meet Our Team: Pakistan’s Creative Champions
Umer Sohail – Founder & Visionary
“Every Pakistani deserves access to world-class customization services.”
With an MBA in Marketing from the Swiss School of Management and sixteen years in corporate marketing, Umer left his comfortable position to chase a bigger dream – transforming how Pakistanis access quality customization. His philosophy is simple: success is measured by the number of Pakistani dreams we help realize.
Ayesha Malik – Creative Director
“Your imagination is our canvas.”
A Fine Arts graduate from National College of Arts Lahore, Ayesha has transformed over 3,000 customer ideas into stunning visual realities. Her passion for Pakistani culture and contemporary design creates products that celebrate our heritage while embracing modernity.
Hassan Ali – Quality Champion
“Excellence is not optional – it’s our standard.”
With his Textile Engineering background from University of Engineering & Technology Lahore, Hassan ensures every product meets international quality standards. He personally developed our quality assurance protocols that have earned us recognition across Pakistan’s e-commerce industry.
Fatima Sheikh – Customer Success Guardian
“Every interaction should leave customers happier than before.”
Fluent in Urdu, English, and Punjabi, Fatima bridges the gap between customer dreams and delivered reality. Her psychology degree and natural empathy have earned her a 4.9/5 customer satisfaction rating – a testament to her dedication to Pakistani customer service excellence.
Usman Tariq – Technology Innovator
“Making sophisticated technology feel simple and accessible.”
A Computer Science graduate from FAST University, Usman builds platforms that understand Pakistani shopping behaviors. His innovations have reduced average order processing time while enhancing user experience for customers across Pakistan’s diverse digital landscape.
Our Journey: Milestones of Growth
2019: The Beginning – Launched from a small Karachi room with big dreams
2020: Trust Building – Expanded nationwide delivery, served 1,000+ families
2021: Recognition – Opened dedicated facility, won “Best New E-commerce Platform”
2022: Innovation – Launched mobile app with cutting-edge features, reached 10,000+ customers
2023: Excellence – Achieved “Pakistan E-commerce Excellence Award,” celebrated 15,000+ customer milestone
2024: Expansion – Introducing custom notebooks, mobile covers, laptop skins, and exploring international markets
Our Impact: Beyond Business Success
Economic Empowerment
- 25+ direct jobs created with competitive benefits and growth opportunities
- 50+ artisan partnerships preserving traditional Pakistani craftsmanship
- 100+ supplier relationships strengthening local business ecosystems
- Significant annual contribution to Pakistan’s digital economy
Community Building
We’re honored to be part of Pakistan’s most precious moments: wedding celebrations that unite families, business launches that create employment, educational events that inspire students, and personal milestones that deserve commemoration. Every order strengthens Pakistan’s creative fabric.
Cultural Preservation
Through our artisan partnerships, we preserve traditional Pakistani crafts while providing modern marketplace access. We’re bridging generations – honoring our heritage while embracing digital innovation.
Youth Development
Our internship programs, skill development initiatives, and mentorship opportunities create pathways for Pakistan’s talented youth to enter the digital economy with confidence and capability.
Our Technology: Innovation Rooted in Understanding
Pakistani-First Design: Every feature reflects deep understanding of Pakistani shopping behaviors, from multi-language support to offline browsing capabilities for areas with connectivity challenges.
Quality Excellence: Sophisticated tracking systems monitor every step from design to delivery, ensuring consistent excellence that builds trust and pride.
Security Leadership: Bank-level protection safeguards customer data, demonstrating that Pakistani platforms can meet international security standards while serving local needs.
Recognition & Trust
Industry Validation:
- Pakistan E-commerce Excellence Award 2023
- Best Customer Service Platform 2022
- Innovation in Customization Services 2023
Customer Trust:
- 4.7/5 average rating across all platforms
- 94% customer satisfaction in comprehensive surveys
- 89% repeat customer rate proving lasting relationships
Our Vision: Pakistan’s Creative Future
2024 Expansion Goals:
We’re introducing exciting new categories – custom notebooks for Pakistan’s students and professionals, laptop skins and mobile covers for our tech-savvy youth, personalized stationery that reflects individual style, and exploring international shipping to serve Pakistani diaspora worldwide.
2025 Vision:
To become Pakistan’s premier customization destination – not through size alone, but through unwavering commitment to quality, innovation, and customer success. We envision a Pakistan where world-class customization services are accessible to every family, where local artisans thrive in digital marketplaces, and where Pakistani creativity gets the recognition it deserves.
Long-term Dream:
Building Pakistan’s creative economy one custom product at a time. We’re fostering entrepreneurship, preserving cultural heritage, and proving that Pakistani businesses can compete globally while serving locally with pride and excellence.
Join Our Mission
You’re not just our customers – you’re our partners in building Pakistan’s creative future. Every order you place supports local artisans. Every review you share builds trust in Pakistani e-commerce. Every friend you refer strengthens our community.
Together, we’re proving that Pakistan deserves world-class services, that quality and affordability can coexist, and that small businesses can create big impacts.
Thank you for believing in Pakistani potential. Thank you for trusting Sasta.PK with your creative dreams. Thank you for being part of our mission to build a stronger, more creative Pakistan.
Visit www.sasta.pk | Email: [email protected] | Call: +92-332-340-4866
Sasta.PK – Pakistan Ki Creative Awaaz