Contagious: Why Things Catch On by Jonah Berger

₨ 500

Explores the six key drivers that make ideas and products go viral.

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Description

Uncovers the STEPPS framework explaining why certain content generates massive word-of-mouth.

Additional information

Amazon Best Seller

Yes

Writer

Jonah Berger

Awards

None

Condition

New

Content

Text only

Cover

Paperback

Edition

Standard Edition

Genre

Marketing

Language

English

New York Times Best Seller

Yes

Publication Date

2013

Publisher

Simon & Schuster