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Scientific Advertising by Claude Hopkins
₨ 400
Understand the hidden logic behind human decisions.
- Description
- Additional information
Description
Refutes common assumptions about human rationality and reveals systematic, predictable errors in decision-making and behavior.
Additional information
| Amazon Best Seller | Yes |
|---|---|
| Writer | Claude Hopkins |
| Awards | None |
| Condition | New |
| Content | Text only |
| Cover | Paperback |
| Edition | Standard Edition |
| Featured In | Trending Books |
| Genre | Marketing |
| Language | English |
| New York Times Best Seller | Yes |
| Publication Date | 1923 |
| Publisher | LPC |
