Disclaimer: the forage for a fail-safe online store is almost always harder than online dating- here you end up paying (Duhh! You use your credit card!). Hold up though, its not too late; lets grab our chai and divulge into the nitty-gritties of online shopping.
Mysterious return policies
Hidden costs playing hide n seek
Fake products brewing a façade
The virtual world of shopping often vivaciously masters the art of deception. After all 23% of shoppers are abandoning their carts due to shipping reasons while 8 out of 10 are deserting them due to the digital formalities,[1] impelling us to question,
“Pooja, (read: virtual world) what is this behavior?”

Where consumers summon the ‘Band Baja Baarat’ demanding safe payment options, a variety of sizes, niche goods (we all love a good French word), customized options in every corner,long-term warrantees and almost definitely no delays in delivery, online shopping sites are thrown into a turmoil more complicated than the octopus’s eight legs. Surely, the news of not-so-reliable online closets trending in today’s time hits us hard.
This shocker has been fashioned by issues such as lack of quality control. As much as our gullee ki bilee (neighborhood cats) loves threads, we tend to despise films of threads protruding from the crevices of the sasta silk that was promised to be the finest in the market. The lack of warrantee and ambiguous exchange policies often exacerbate this issue. Zara Sochiye (imagine) constantly clinging (just like the rishta aunties that clutch the couch till the coffee supply has ceased to exist) to the materials you never really desired because the return policies haven’t been clarified. Then comes the tension from the grey costs that gobble down your digital wallets, complicated payment procedures and the lack of payment confirmation. Often these scrupulous online closets consume your cash as you press the pay button, which remains undocumented in payment receipts (that is, if you ever receive any). Just when you think it can’t get any worse, there’s worse: fake products and corporate fraud! Turns out husbands are not the only ones making fake promises – its also online buyers. Sometimes you be sent a second-hand copy of your prized Prada bag- hint: an easy way to identify such a fraud is when you’ve been offered such luxuries on half price, discounted price, or on a lustful buy one get one free offer. Trust us, we’re not brewing a mountain out of a molehill. Such realities are obviously arduous to absorb but all the more necessary to know for you to beware. At the end of the day choosing a reliable online store should involve simplified communication opportunities with the website representatives, easy payment plans, total transparency in terms of hidden costs and return policies and routine information on potential discounts and offers. After all, an informed buyer is the best buyer (just like Naya Pakistan continuously emphasized the importance of an informed voter).
[1] https://www.ecommerce-nation.com/what-problems-faced-consumers-ecommerce/
Author
Zanab Liaqat, with a degree in interior design, likes to try her hand at different things so she doesn't miss out on anything. She's an avid reader, an enthusiastic Netflix watcher, a make-up junkie, who has a passion for party decors and is somewhat vehement about painting, drawing and photo editing. When it comes to babble about the stuff she loves, she's unstoppable.

